Role:
We are seeking a highly motivated Salesforce Product Manager to join our team. The successful candidate will play a crucial role in shaping the evolution of our CRM system by translating business needs into new features and managing their development.
Key Responsibilities:
CRM Strategy & Development:
- Translate business requirements into actionable CRM features.
- Collaborate with internal teams and external developers to design, build, and implement new functionalities.
- Ensure continuous improvement of the CRM platform in alignment with business goals.
- Oversee data entry, accuracy, and segmentation to ensure targeted communication and effective customer relationship management.
- Regularly audit data for accuracy and update it as necessary.
- Manage and optimize CRM and database workflows and automations.
Feature Management:
- Work closely with the development team to manage the end-to-end feature development process.
- Test, troubleshoot, and ensure smooth deployment of new CRM features.
- Monitor performance and user feedback for ongoing optimization.
Opportunity Identification:
- Use CRM analytics to identify trends, opportunities, and areas for growth within the customer database.
- Collaborate with commercial and marketing teams to create targeted campaigns based on segmented data insights.
- Continuously explore ways to enhance customer engagement and business efficiency through the CRM.
Reporting & Analysis:
- Create regular reports on CRM and YDB performance, user activity, and campaign results.
- Monitor KPIs related to customer acquisition, retention, and engagement.
Assure user adoption:
- Oversee creation of a knowledge base and training material for end users.
- Organize training materials/ sessions for end users.
- Actively promote user adoption of CRM throughout the business.
Qualifications:
- Salesforce Expertise: Strong technical knowledge of Salesforce (Sales Cloud, Service Cloud, Marketing Cloud), with relevant certifications (preferred).
- Product Management: Skills in product strategy development, lifecycle management (roadmap, prioritization, launches), and CRM process optimization.
- Data Analysis: Ability to interpret user data to refine features and adapt product strategy.
- Communication and Collaboration: Excellent communication for effective collaboration with cross-functional teams (sales, marketing, IT) and user training.
- Project Management: Strong organization skills and familiarity with agile methodology to ensure successful project delivery.
- Fluent in English.
